Den Group
DEN Group launched its new name and “we are DEN” look to its employees at the DEN Komiat Kesäjuhlat event in June 2018. MagnumLive was involved in implementing the two-day celebration in Ostrobothnia, where the first day was held at Seinäjoki Areena and the second day, Finlamelli Day, at the company’s factory in Alajärvi. The event was attended by 450 of the company’s employees and partners.
- June 2018
- pohjanmaa
MagnumLiven Events was responsible for the overall planning and production of the event: the design and implementation of the visual identity, the invitation process, the performers, the lighting, sound and video technology of the event spaces both at Seinäjoki Areena and the A lajärvi factories , the furniture, signage and decoration of the event areas, the diverse activities, as well as the general security of the event and cooperation with the authorities.
The event at Seinäjoki Arena began with a more official information section. The masters of ceremonies throughout the day were Jarppi and HP from Duudson . In the afternoon, the participants were divided into groups and the day continued with various outdoor and indoor activities. As one of the activities, the DEN members, among others, formed an image of their new logo on their bodies. The afternoon was also spent with more traditional team activities.
Almost all of the Seinäjoki Arena's facilities, including the parking lots, were harnessed for the event. The highly praised Sauna World, with 70 bench seats, was built in the arena's parking lot, and various saunas – Saunabus, Saunarekka, tent and trailer saunas – were used to refresh themselves during the evening, while enjoying meals and other programs.
At the evening party, guests were entertained by Gebardi feat. Diandra, Janne Mustonen's chainsaw juggling show and the MagnumLive DJ. They were able to show off their singing skills under the guidance of the MagnumLive Karaoke DJ and at the tattoo booth, the DEN look literally got on their skin. On the second day, the event continued in Alajärvi from the morning with tours of the Finlamelli factory. And since we were in Ostrobothnia, of course, a baseball match was organized: DEN vs. Finlamelli, at the baseball mecca of Alajärvi's Ankkurien, Kitron Stadium. In Alajärvi, MagnumLive built an information room in the Finlamelli factory hall for the DEN partner afternoon. The fresh and lively DEN look, along with modern event technology, transformed the hall into a sympathetically different, but so DEN-like place.
DEN Group Oy is a leading manufacturer and service provider of ready-to-move-in detached houses and adaptable and functional spaces. DEN Group includes Designtalo, the Ainoakoti brand, log house manufacturer Finnlamelli, work and leisure space solutions provider Talliosake, civil engineering company PohjanTeko, civil engineering, foundation and building construction design company PohjanGeo, and Designtalo Tekniikka, a provider of building services.
"Planning and implementing our event with MagnumLive's Raija and Thomas was as entertaining as the event itself. Even our most special wishes, such as building a sauna world in the Arena parking lot, were implemented beyond our expectations. Raija's iron-clad professionalism and Thomas' creativity and wealth of ideas formed an energetic team with which we would be happy to implement our future events. It was easy to work with a team that was as fast, agile and unimportant as we are at DEN. What we appreciated most was the comprehensiveness of Magnum's service package, which enabled us to participate in the event itself instead of endlessly running around in the background."
